Daewoo Forklifts Michigan
Start-up of the forklift business
A national expansion of the industrial machines business was promoted by Korea in the latter part of the 1960s. At that time, the forklift market in Korea was an open-import situation. Korea Machinery Co., Ltd. began to bring in forklifts that are assembled and sell them to big business organizations, state-run companies and the armed forces. During 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The corporation established service and sales outlets all over the nation and, after a few years, opened its own forklift production factory. Quality improvement and product development through constant technical training were the plant's main focus.
Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift business quickly increased to 90 percent. By the 1980s, the sales of the company increases and technological improvements had drawn the interest of the American company, Caterpillar Industrial Inc. The two companies entered a joint-venture project in the early 1980s to deal with competition faced by Caterpillar within the US forklift market. The forklift sales of Daewoo skyrocketed and a new plant was constructed in the year 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts for export. In the early part of the 90s, Daewoo went international with a worldwide sales network. New models were developed as an independent brand name using Korean technology.
Development of new models
The G5 series was the first series of proprietary models, developed during 1998. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for transmissions, engines and hydraulic systems. A host of durability and performance tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to guarantee the reliability of major components. These centers have acquired global respect.
Well-known for its low impact on the environment and operator comfort is the G5 series. The G5 is recognized all over the world for being reliable, operator friendly and durable. The series rated high amongst customers in large-scale, after sales surveys as part of a consumer-oriented marketing approach for these models.
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